Writing Samples
Cedar Sinai Park’s “Our Stories” Series
In 2020, Cedar Sinai Park began a series called “Our Stories” to celebrate the life and work of the residents and staff. The stories are posted on the Cedar Sinai Park website and content is “repurposed” in multiple email communications and social media posts. Although SEO optimization was not the primary goal, these stories (in addition to other new content) have helped CSP’s website to move up in Google’s rankings.
Please take a look at a few recent samples below.
“Our Stories” Email Example
This was a short and sweet email to a targeted group of Cedar Sinai Park’s loyal subscribers to let them know we had two new “Our Stories” features for them to check out! Click here to take a look.
Weekly e-Newsletter Example
A regular, weekly communication to all of Cedar Sinai Park’s email subscribers. This email featured a “news update” (near the bottom) about a newly released “Our Stories” post. Click here to take a look.
“Our Stories” Feature
This is an example of a story I crafted for Cedar Sinai Park to build awareness of their caring team and services. Take a look here.