Results
Effective Opt-ins & E-books
Opt-ins are one of my favorite marketing techniques because they provide amazing value for your audience and grow your email list. And when you have an email list of readers who love the value you provide, you create devoted customers.
Plus, E-books, like this 5-Day Gentle Detox, provide amazing value and build trust with your audience. They’ll come to YOU the next time they need help.
RMHC Oregon Email Campaign
Email marketing is one of the most effective platforms today for growing your business - with an average ROI of $32 for every dollar spent.
My email campaign for a digital event “Kilts for Kids” brought together community partners like the Portland Trail Blazers & Timbers to earn Ronald McDonald House Charities of Oregon & SW Washington over $40,000 in donations.
Are you using email marketing to your advantage?
Writing Email Strategy
During the COVID-19 pandemic, I created an effective email strategy for PDX assisted-living facility, Cedar Sinai Park, to foster community engagement.
150+ emails later, my open rates, click rates, and unsubscribe rates are consistently better than industry standards.
It's a waste of effort and money to have an email list if it's inactive. Make sure your copy is attracting the right attention.
Optimized Content
Create momentum for your business with optimized copy helps your business to rank higher on Google and bring in new ideal clients.
For Cedar Sinai Park, I contributed to a collection of blog posts called “Our Stories” and maximized their investment to repurpose the content across multiple email communications and social media posts.
The content helped grow their audience on social media AND helped CSP’s website to move up in Google’s rankings.
Landing Pages
Get higher conversions for your landing pages with empathetic and optimized copy. Because higher conversion rates mean more sales, more customers, and more impact for your business!
Each landing page has a unique goal and offer but having copy that reaches the right people is essential to its conversion. but also attract ideal patients with effective copy.
Brand Strategy
When your website pages — Home, About, Services, Blog, etc. — all show the clarity of your passion through copy, photography, and design, you’ll create meaningful and trustworthy connections with your dream clients.
A clear brand presence and strategy will help you have a broader and more effective reach.
When your potential clients do a Google search and land on your website, what’s going to keep them there?